Marketing Guru + Relationship Maven
Redefining "fan engagement" by developing experiential marketing strategies
that connect brands to
their most passionate consumers.
Who is Allison?
Allison's superpower is building and nurturing relationships. Human connection is her core value and she is passionate about curating meaningful experiences for clients and brands. Allison believes brands have a responsibility to connect with their fans in a more authentic way.
Whether this is merely via listening and responding on social media or via promotions and events, it is crucial to harnesses the energy of your brands' most passionate fans and build emotionally connected, long-term, profitable relationships.
"While most marketers agree that activating emotional connection is important, it remains a largely untapped opportunity for driving growth. Emotional connection can be identified, measured, and quantified, and used to drive customer acquisition, increase share of wallet, achieve higher lifetime value, build stronger loyalty, and influence brand advocacy," explained Michael Mathias, President of Motista.
Emotionally connected customers
According to a report by Motisa "Leveraging the Value of Emotional Connection"
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